Oddize Backstretch -

How Sportsbook Price/Line Discovery Works

In the world of fixed odds wagering (see: not parimutuel wagering like horses or marketplaces like BetFair/NoVig/ProphetX), one of the more common questions I've seen is "how do books determine their opening lines and odds?" While most sportsbooks employ teams…

Josh August 4, 2025

Betting Expected Value Explainers

What’s the Deal With Supposed +EV Betting

Arbitrage. Steam. Middles. +EV. Line Shopping. CLV. Promos. Paid Discords. Use more acronyms. Sprinkle in some AI and ML claims. Sell to hopeful gamblers who want easy riches. How could it be any easier? W/L record is good, but picking…

Josh August 3, 2025

Attribution Link: Pix4free.org - link to - https://pix4free.org/ Original Author: Nick Youngson - link to - http://www.nyphotographic.com/ Original Image: https://www.picpedia.org/legal-17/a/antitrust.html

Business Theory Complaints

How Affiliate Programs Hurt Consumers

Affiliate programs and gambling have gone hand in hand for at least the last 20 years-- mostly out of necessity due to the vertical being essentially untouchable by traditional ad networks (not to mention payment processors). Casinos offer 3rd party…

Josh July 31, 2025